Industries and Clients
With specialized expertise in the energy sector, I have also supported clients in sectors spanning not-for-profit, government, real estate, financial services, retail, education, tourism, sports, forestry and cement.
As well as nine years in-house with Petro-Canada and three years with Provident Energy Trust, I have supported a wide range of clients spanning oil sands, LNG, downstream, pipelines, oilfield services and electricity (including renewable generation projects).
I am currently assisting a large midstream energy services company to gain the community support required to build a new facility in B.C.
I have led major campaigns to respond to public concern about oil sands production, for the Government of Alberta and for CAPP, as well as a pipeline support campaign. I led Edelman's Shell Canada account, which was mainly downstream retail marketing support.
city and urban issues
In both Calgary and Edmonton, I have supported a range of urban-focused companies and organizations.
I assisted one of Calgary's leading social services organizations in a successful effort to build public and municipal support for a transitional housing facility. I am also a member of the Calgary Bid Exploration Committee, examining the feasibility of a future bid for the Olympic and Paralympic Winter Games.
I also have three current clients in Edmonton. One is a not-for-profit dealing with a potentially controversial issue. The second is a not-for-profit foundation providing affordable housing in the Edmonton area. The third is an Edmonton inner city retail facility working on a community revitalization.
While with Edelman, I had strategic counsel and leadership roles supporting the Calgary Zoo and the Calgary Public Library.
In a volunteer capacity, I led the successful community effort to save St. Angela School, a dynamic inner-city school in Bridgeland, Calgary.
Many of my favourite clients have been start-up, young or small companies.
WesternZagros, a long-time client, is an oil company finding and developing an oilfield in the Kurdistan Region of Iraq. I have provided strategic counsel, investor relations support, design oversight and financial writing to the company through a long and turbulent period in its history.
I have assisted two oil sands environmental technology companies to craft their core stories and elevator pitches, and to gain media attention for their work.
I have often served as an outsourced external relations leader for small companies, particularly through announcements or material events.